Spearheaded a 6-month project to revitalize EgyptToday Magazine’s digital presence, encompassing development, branding, and staff training.
Key achievements:
- Increased content engagement and ad revenue through product strategy and optimization.
- Empowered staff through comprehensive training, including Editor-in-Chief Madeleine Harrison.
- Established a sustainable in-house department following our recommendations, driving phenomenal results for 2 years.
- Enhanced content management, authoring, ads management, and overall business & technical operations.
This impactful project showcases my ability to:
- Drive product strategy and execution for digital media platforms.
- Empower teams and cultivate a culture of continuous improvement.
- Deliver measurable results and long-term sustainable growth.
